Adeyemi.

Identity · Fashion · Campaign

24Modez Heritage Archive.

A wearable archive translating Nigerian kingdoms, cities and cultural memory into a contemporary fashion collection.

Company

24Modez

Year

2023 to Sep 2024

Role

Creative Designer and Website Designer

Focus

Identity · Fashion · Campaign

The work.

Giving every piece its own history while keeping the complete collection recognisable as one visual system.

01Ọ̀yọ́ Ilè, The Empire of Rhythm, front lockup and full back archive plate
02Ìjẹ̀bú Aláré, The Royal Heritage, washed black studio set
03Èkó Àkéte, The Rhythm of the Hustle, shot on Lagos Island
04Ìbìnì (Benin), The Unconquered Empire, bronze-red archive plate
05Kánò, The Ancient City, campaign shot in a modern courtyard
06Wáffì (Warri), The Pride of the Creeks, royal blue colourway
07Wáffì (Warri), forest green wash variant, front print detail
08Èkìtì, The Land of Honour, deep green heritage set
09Ndị Ìgbò, The Spirit of Industry, back plate in the city
10Ìgbò front print worn in-store, the collection in real life
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Keep exploring

More projects.

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Branding and Activations

Branding and Activations

Signage · Events · Outdoor

Campaigns and Communications

Campaigns and Communications

Campaigns · Social · Email

Website Design

Website Design

Websites · Products · E-commerce