Wakanow, Africa’s leading travel tech company, offers the best travel deals and experiences. It has grown its market share and has established itself in other countries such as Ghana, Sierra Leone, Liberia, Togo, Côte d’Ivoire, the UK, the United Arab Emirates, etc… Alongside these strides, the company has also introduced innovative products and initiatives such as “WakaPoints” (its loyalty program), “PaySmallSmall” (a travel financing solution), Onburd, Roomde (Hotel and Short, WakaEvents” (an event ticketing platform).
As a Creative Designer at Wakanow, I played a key role in shaping the brand’s visual identity. I revitalized the design system, created a cohesive brand experience, executed various campaigns, managed email marketing, developed landing pages, and led a team of designers. My work contributed to Wakanow’s overall brand success.
Travelfest is the biggest and most anticipated campaign from Wakanow. It is launched during black friday with massive deals and discounts on flight deals and travel packages. As this is also a recurring campaign, the sub-theme for Travelfest 2023 was “Unleash”.